What is a Brand Identity?

People have approached me saying “I need a logo”.  I might replay with “ No, you don’t – you need to define your brand”.  I WOULDN’T say that, of course, but I would explain a few things.  You ARE already a brand.  You have a service or product that is unique to YOU.  You just need tell people about it in a certain way.  That is a Brand Identity.

A Brand Identity is a combination of logo, words and design that conveys a consistent message to your audience.   You should already know what your message is, it’s just a matter of delivering that message in an effective way. 

Let me help tell your story!