What is a Brand Identity?
People have approached me saying “I need a logo”. I might replay with “ No, you don’t – you need to define your brand”. I WOULDN’T say that, of course, but I would explain a few things. You ARE already a brand. You have a service or product that is unique to YOU. You just need tell people about it in a certain way. That is a Brand Identity.
A Brand Identity is a combination of logo, words and design that conveys a consistent message to your audience. You should already know what your message is, it’s just a matter of delivering that message in an effective way.